Intangibles – Not For Sale

Intangibles Not For Sale

I’ll keep this entry short and sweet. With the holiday season upon us, we’ve all seen our share of Cyber Monday sales and coupon codes for just about everything. It’s worth noting however that some of the greatest gifts are not for sale and never will be. Even the most cleverest in the world cannot monetize intangibles such as discipline and perseverance.

The Store Within

Ironically, those freely available intangibles are worth more than any training program, product, or supplement you’ll ever find. With that in mind, be sure to shop for yourself this holiday season at the store within. That is where the greatest gifts will always be found, and your bank balance will also be grateful.

Final Thoughts

In my last entry, I ended with a quote from Warren Buffett where he said price is what you pay, and value is what you get. He probably wasn’t talking about intangible qualities when making that statement but there’s certainly relevance to today’s topic as well. Just because intangibles are freely available does not minimize their value.

Intangibles are free, yet priceless, and they’ll never go out of style. So, fill those internal shopping carts up with all the intangibles that you can handle. Your future self will thank you.


“The intangible represents the real power of the universe. It is the seed of the tangible.” – Bruce Lee


  1. Ross,

    To have the discipline and perseverance, it helps to have enjoyable activities and an inspirational figure demonstrating the benefit. For years you’ve provided both, and it’s greatly appreciated. You’ve improved my punching power with your drills, my state of mind with your discussion of stoicism, and my health and well being with your example and body of work.

    Though I’m no longer a practicioner of combat sport, work geared toward it is great for the body in case of emergency, and for real life issues (I love the opportunity to help people push their cars!). The gymnastic ring pushups you recently highlighted have become a favorite exercise of mine, as strong hands and wrists are very helpful in my career as a welder/metal fabricator.

    Thank you for inspiring people to be a better version of themselves in enjoyable ways.

    Merry Christmas and a Happy New Year to You and Yours, Brother.

  2. Ross,
    You have no clue what you’re talking about on this one. All I need to do is to buy a Fitbit and wear it and I’ll be in great shape! Aren’t you aware that it can monitor your steps, and your sleep patterns? It helps you eat better, and you can sync it to other people’s Fitbits to make you more accountable for your daily actions. Everyone I see who wears one is it great shape! You really need to get in touch with the new ways to become fit. 😉

    Thanks for doing what you do! Happy holidays to you and your family!

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