I’m fairly confident that we all know the importance of fruit and vegetable consumption. Many obese individuals know what to eat, but they don’t have the willpower to make the changes necessary to lose the weight.
We live in a world where the consumer demands respect. Businesses adjust their marketing plans in consideration of the educated consumer. The old business mantra states that the customer is always right.
With the ever growing presence of the Internet (information highway), it doesn’t take more than a few keystrokes to gain an understanding of proper nutritional habits. It certainly does not take a rocket scientist to understand and accept the importance of fruits and vegetables in the daily meal plan.
Unfortunately, while many are cognizant of this fact, most choose to ignore the advice. A new report suggests that Americans are actually eating less and less veggies.
With increased awareness and readily available knowledge, it is ironic that more and more people choose to ignore sound nutritional habits. Perhaps the consumer isn’t always right after all, and if they are right, they have chosen not to apply their knowledge.
Ultimately, the real lesson to be learned is that knowledge means nothing without action.