There is a pill for almost everything. Can’t sleep? Pop a pill. Overweight? Pop a pill. Shy in public? Pop a pill. Need a tan? Pop a pill… The list goes on and on.
It should come as no surprise that our world is filled with pill poppers, particularly when you realize that the pharmaceutical industry spends billions on advertising to the general public. Fortunately, a new study slams this very industry.
A few quotes from the article above include:
“Pharmaceutical companies spent an estimated $1.9 billion on TV advertising in 2005.”
“Ninety-five percent of ads made “emotional appeals,” and 78 percent implied that use of the medication would result in social approval. Fifty-eight percent of the time, products were depicted as medical breakthroughs.”
“In fact, the average American television viewer now spends 16 hours a year watching prescription drug ads, far exceeding the average time spent with a primary care physician.”
“The ads are effective in moving consumers to ask doctors for these prescriptions, and patients sometimes get the prescriptions, even though it’s not the appropriate drug.”
Unfortunately, I have been unable to locate a pill that I can insert inside the television to stop it from playing pharmaceutical ads.